The blog post below mentioning Java Hut and Abuelita was not originally an advertisement.
Word of mouth is quite effective as a marketing strategy. If I like your product, it may end up on my blog and social networking sites–even if only indirectly:
Yo quiero choco-latte! :)Posted on April 9, 2012
Choco-latte is a Mexican mocha I ‘think’ I just invented. If nobody has it yet–why not?!!! Sure, it could be called the Abuelita mocha, but choco-latte sounds so much more chocolattey and you don’t have to pay Abuelita to use the name. I thought of this because it was Easter yesterday, and I always pronounce chocolate with a Mexican accent. By the way, under no circumstances should this drink be called a shock-o-latte, except perhaps on Halloween, sprinkled with bat and pumpkin marshmallows or other coffee-appropriate candies in black and orange.
Update: After scavenging Google, I found a place called Java Hut with a Mexican mocha. I think choco-latte is more catchy, although Google shows there is an actual shop with that name. And I bet they don’t use Abuelita syrup!